About Me.
Curious by nature, structured by instinct, and driven to make communication feel clear, connected, and actionable.
I'm someone who says yes to new experiences and new challenges. Whether it's trying paddle boarding on the weekend or jumping into a complex project at work, I'm naturally curious and enjoy figuring things out. I ask questions, listen closely, and look for patterns that help connect ideas and move projects forward. I enjoy taking scattered information, feedback, and competing priorities and turning them into communication that's clear, practical, and easy to understand. When things feel busy or uncertain, I stay organized, bring steady energy, and help create structure so teams can stay aligned and keep moving.
While most of the work that makes marketing communications successful happens long before anyone sees a campaign. It's the strategy sessions, audience research, competitive analysis, campaign planning, performance tracking, reporting, and collaboration that shape the final result. Much of that work is confidential, and out of respect for the companies and teams I've worked with, it stays that way.
What I can share is the work that made it into the world—the campaigns, content, and marketing communications that customers, clients, and employees experienced. Those pieces represent the outcome of countless conversations, decisions, and iterations behind the scenes
Featured Projects
From Word-of-Mouth to Digital Demand
Established a strong organic foundation by driving 5,000+ new website users in 8 months, helping transform content into a key driver of brand awareness and sales enablement.
For years, GWC Packaging grew almost entirely through referrals, door-to-door sales, and long-standing customer relationships. But as buying behavior changed, more customers were researching suppliers online before ever speaking with a salesperson. The company needed to build a digital presence that reflected who they really were—not just what they sold.
After talking with leadership and sales teams, one message came up repeatedly: customers chose GWC because of the people. Unlike many competitors, every customer worked directly with a dedicated account manager instead of being routed through a call center. That personal relationship was the company's biggest differentiator, but it wasn't showing up anywhere online.
To change that, I helped shift the company's marketing from product-focused to people-focused. I created blogs, videos, social content, customer case studies, sales collateral, and website content that highlighted the team's expertise and customer-first approach. I also supported the paid media team by developing brand assets and messaging to ensure campaigns reflected the company's voice and value proposition. Alongside updates to the website, Google Business Profile, and search advertising efforts, we created a more consistent digital experience across every customer touchpoint.
Over six months, those efforts contributed to more than 5,000 new website users while giving both the sales and marketing teams stronger content to educate prospects and support customer conversations.
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Turning Patient Trust into Measurable Growth
Generated 195+ new patient leads by strengthening the practice's online presence and supporting sustained patient acquisition.
Like many multi-location healthcare organizations, Gold Coast Dental relied on each office to help represent the brand well both online and in person. While that local approach created strong community connections, it also meant patients often encountered different messaging, outdated information, or inconsistent experiences depending on which location they visited. The goal wasn't simply to attract more patients. It was to create a more consistent digital experience that made it easier for families to discover services, trust the brand, and schedule an appointment.
To better connect with prospective and existing patients, I managed digital marketing initiatives across email, social media, website content, and community campaigns. I developed content that educated patients about services, highlighted providers, promoted office locations, and supported seasonal initiatives. I also worked closely with regional managers to keep messaging aligned across all locations, monitored campaign performance to understand what was driving engagement, and used those insights to continually refine future campaigns.
Over the course of these efforts we generated more than 195 new patient leads, increased website engagement by 20%, and helped create a more consistent customer journey across each touchpoint. Beyond the results, the work established a stronger foundation for measuring campaign performance, improving communication between locations, and giving prospective patients a clearer, more connected experience from their first interaction through scheduling an appointment.
Patient Communication
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Internal Communication
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