As an Associate Brand Strategist, I managed campaign workflows by keeping timelines, deliverables, and teams organized. I supported campaigns through clear documentation, reporting, and coordination that helped teams stay aligned. Here are a few of the campaigns I had the chance to work on:
Media Planning
One of my favorite campaigns to work on was STARZ #TakeTheLead. #TakeTheLead is STARZ's commitment to amplifying narratives by, about, and for women and underrepresented audiences. To boost brand awareness for this new initiative we decided to utilize paid traffic with display ads and sponsored posts.
The strategy around promoting Gaslit focused on driving anticipation and engagement ahead of its premiere through a combination of timed editorial placements, premium launch events, and staggered content drops. We prioritized securing coverage on high-traffic entertainment and lifestyle outlets—like Vanity Fair, Vogue, and People—with articles specifically highlighting the show’s release date, cast interviews, and behind-the-scenes insights. This was paired with trailer placements across social and programmatic video platforms, ensuring visibility across key audiences from political drama fans to true crime enthusiasts.
Promoting 50 Cent’s Power franchise—and specifically the 2022 spin-off Power Book IV: Force—involved a multi-phase rollout designed to maximize cross-platform reach and cultural buzz. We targeted high-impact entertainment and hip-hop outlets, such as GQ, AllHipHop, Revolt, TheWrap, and Cheatsheet, to spotlight the premiere.